Ginosi Completes Rebranding Drive
“Ginosi Apartels” is now “Ginosi Apartels & Hotels”!
After completing a rebranding drive to reflect its new direction and the change to its portfolio of properties, Ginosi now operates as “Ginosi Apartels & Hotels” with a fresh logo design inspired by the company’s values and goals.
The rebranding also coincides with the phase-out of several apartel properties in LA, Seattle and Chicago, and the launch of Ginosi’s first hotels, the Arizona Hotel in Milan and the Pedralbes Hotel in Barcelona.
A Closer Look at Ginosi’s New Identity
What were the inspiration and the ideas behind the new logo design?
Ginosi’s new elegant logo embodies the three components of Ginosi’s identity: Hospitality, Technology and Unity forming a single shape originally inspired by the Armenian letter “Գ”:
The front-facing firmly-grounded section represents Hospitality, the friendly face of Ginosi that greets all our guests.
The second section represents Technology, a multifaceted bridge that connects Ginosi’s locations and operations, enabling an international hospitality business to be run from a single location through creative innovation.
The third section represents Unity, the guiding principle that inspires everyone at Ginosi to work together to realize a shared vision.
Ginosi's primary color palette represents the company's identity through a sophisticated and professional True Blue, enhanced by a dynamic Deep Blue and complemented by a warm and inviting Burnt Apricot. Our new True Blue refreshes our brand palette and introduces a hue of sophistication to the theme of hospitality. A dynamic Deep Blue acts as a foundation enhancing the power of the True Blue. The Burnt Apricot beautifully complements the True Blue color, adding warmth to the brand pallette while accentuating the primary blue.